Creative Marketing
that's also
DATA DRIVEN
Smart Marketing Strategy Creating connections at scale
Danielle Vincent
I’m a strategist, builder, and creative technologist who’s spent my career creating successful companies and initiatives out of nothing.
My work spans product, marketing, creative direction, and operations, with a focus on projects that blend behavior design, tech, and real human impact.
Brand Strategy
Content Strategy
Marketing Automation & Funnels
Team Management
Chief Executive Officer
Outlaw Soaps, Inc
Overview: Created a highly addictive, iconic personal care brand with a cult-like following based on strong customer relationships.
Created highly targeted, personalized marketing campaigns for high-performance customer journeys across email, SMS, and online ads
Recruited and managed a team of experts, leading through growth-oriented feedback and promoting internally
Bootstrapped Outlaw from 2013, crafting the brand direction based on customer feedback to achieve product market fit in 2019
Raised $3M between 2020 - 2021, enabling triple-digit, product-led growth
Content Marketing Strategy & Implementation Specialist
Mozilla Developer Network
Overview: Developed low-effort, high-impact programs through cross-functional team collaboration.
Started Mozilla Developer Newsletter (more than 100k registrations in year 1, with a >20% open rate)
Established cross-team editorial communications, curated developer content from across the organization, and orchestrated approval from multiple stakeholders on an ambitious weekly cycle
Initiated use of Firefox in-product promotions to reach millions of developers worldwide
Helped lead Mozilla Developer cross-team content communication meetings and created cross-team editorial calendar
Product Manager
Oprah.com
Overview: Worked with multiple stakeholders to execute complex projects through incredibly fast release cycles.
Led product development for the Oprah Winfrey Network website and Oprah.com
Managed celebrity contests, sponsored promotions, and Twitter events
Led the redesign of Oprah.com's newsletters, which drove 40% of the traffic to Oprah.com
Led the ongoing design of new OWN show sites, developing an efficient process for rapid Recommended and executed projects to unify the site design across our multiple business units
Sr. Product Manager
ABC
Overview: Aligned a team of to a common strategy to meet larger organizational goals.
Created strategic plan for our team, including tactics to spread the ABC message across many social platforms
Led team of five Product Managers to create an 18-month product roadmap that met the organizational goals
Instated weekly status reports to be delivered to all levels of the enterprise, tracking and reporting metrics, and driving real-time course correction
Created full documentation for products, from business justification to functional documentation to wireframes, seeing a product through to successful launch
My Transparent
STRATEGIC PROCESS
Rational, methodological Brand & Marketing Plans
PHASE 1
DISCOVERY
We work together to identify the overall business strategy, foundational business practices, growth plans, and which levers show the most promise for growth.
PHASE 2
Tracking
I work with your team or a contractor to implement and test tracking to ensure all experiments are sufficiently measurable.
Phase 3
Planning
A.
I prioritize the marketing experiments by resources, opportunity, differentiation, and ease of implementation.
B.
I create a timeline for running the experiments and reporting on their results.
PHASE 4
Execution
I execute the marketing experiments and create reports detailing:
1. Expected outcome
2. Data collected
3. Summary of results
4. Proposal for next steps
Some Kind Words &
RECOMMENDATIONS
What it's like to work with me
“
Danielle exemplifies the qualities of an outstanding leader. Her visionary leadership, exceptional communication skills, and unwavering commitment to both the company and the team made a lasting impact on every aspect of the organization.
She fostered a collaborative and inclusive work environment by actively encouraging open dialogue, valuing diverse perspectives, and seeking out innovative ideas from all team members.
Beyond her professional expertise, Danielle exhibited the highest standards of integrity and character. She consistently acted with honesty, fairness, and transparency.
JACOB SKIDMORE
VP OF OPERATIONS AT OUTLAW SOAPS
“
Danielle was a total pleasure to work with. She is smart, focused, and efficient - which is particularly important in areas dealing with developers, a notably tough audience.
She has a broad understanding of social, writing, email newsletter, and other inbound and outbound marketing tools that lets her create really cohesive and creative strategies for reaching target markets without breaking the bank.
I'd love to hire her in the future.
Alex Salkever
Vice President of Marketing and Communications AT MOZILLA
“
[Danielle is] a master of process who seems to be able to improve any workflow, usually using web tools to facilitate coordination. Her calm demeanor, strong diplomatic skills, and focus on long-range objectives give her an almost superhuman ability to work with demanding people and situations. She's funny, empathetic, and a pleasure to work with.
I'd recommend her for any organization.
Except maybe the KKK.
Barak Zimmerman, Editorial Lead, ABC Family
“
Danielle is determined to be the best at what she does. She is inventive, detailed and someone you want to work with.
Her enthusiasm is a gift that allows her the opportunity to stretch the boundaries and consistently ‘do the right thing’. It is her driving force and mantra. She is constantly developing new strategies and exploring new partnerships, pushing the Oprah and OWN brands to a greater audience.
No matter how well something works, she will always examine it for the possibility of improving it further. Her aptitude for business and technical knowledge give her the ability to examine situations from multiple angles. Danielle can just as easily develop a method for enhancing user experience on the site, to increasing ROI on a marketing initiative, refining SEO specs or suggesting improvements to backend functionality on the digital platform. In short, she knows a lot about digital media.
Everyday I look forward to coming to the office and having the opportunity to work with someone as dedicated and fun to work with as she is.
Ray Connors
Sr Project manager at Oprah
“
It has been difficult to write this recommendation, not for lack of things to say, but because I have so many good things to say about Danielle, I really don't know where to start. I reported to Danielle at ABC and she was one of the best 'bosses' I have had. I personally and professionally grew a great deal from her guidance and leadership.
She has the unique skill to take a complicated project, boil it down to its MVP and execute that at a high level. She has a finesse in dealing with upper management and executives that I covet and an unwavering dedication to doing the right thing. Lastly, she has this talent to find additional value and engagement out of projects rather than leaving it on the table. I would most definitely jump at an opportunity to work with Danielle again and would recommend that anyone else do the same.
Mark Dienger
Product manager at ABC
“
I couldn't ask for a better soldier to share the trenches with.
Dave Le, Art Director, Jaman
Let's
CONNECT
Growing? I'd love to talk!
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